Maurice Lacroix watches is a Swiss brand of luxury watches. These watches are well known for their reliability and accuracy. It’s not very old but high quality of its time pieces compete contemporary brands well. The makers of Maurice Lacroix have deep passion for durable accurate watches. They began their journey towards time accuracy by producing timepieces for different watch brands. It helped them understand demands of not only consumers but of brands in demand. Gradually they realized, by production of an accurate watch, half the work was done. Other half was to sell them, which was not difficult for them. Their vision took form and the workshop cum assembly-shop established in 1961, presented their first watch by the name ‘Maurice Lacroix’ in Austria, in 1975. The facility that produced Maurice Lacroix was established by the parent company ‘Desco Von Shulthess Holding AG’. The business strategy was to sell watches with a new name that did not refer to any one in the parent company or the workshop. That’s how the name Maurice Lacroix was born. But we know nothing of the details.
Desco von Shulthess established their watch workshop some time after the Second World War, an era when world wide efforts for rapid growth were being made. It gave them good for expansion. Their progress took little time and they expanded their sales to Spain, Germany, Switzerland, Britain and Australia, in swift stride. Their business grew rapidly owing to adherence to strict rules defined by high standards of the Swiss Horology.
Maurice Lacroix has the most modern factory to its credit; whish is provided with latest machines. The brand has maintained its reputation of making all the necessary movements, complications, combinations, additions, extensions and style and design innovations in-house. They take great care to make all parts no matter how small or ambiguous. The brand’s website announces proudly,” There is lot more than meets the eye”.
These remarkable pieces usually come in limited edition. It is the right choice made by Jimmy Wales; an internet entrepreneur and pioneer. Justin Rose, a renowned British golfer is also one of its ardent ambassadors. Therefore those who value time and demand for authentic accuracy, always demand Maurice Lacroix. But the problem is, their limited editions make them difficult to acquire. Those who seek precision watches chosen by the brand’s ambassadors can purchase Maurice Lacroix watches fake. The fake watches are actually replicas. They are also very accurate watches. But they are not as water proof as the original one. Therefore the user of replica/fake watches is advised to avoid shower, swimming and diving when wearing it.